What I can do for your online business
Ten+ years of experience working online, without ever missing a deadline!
Advanced WordPress SEO
Writing web copy, blog posts & articles since 2007 taught me one thing. Without a clear idea of why a piece of content is relevant to Google, hitting the publish button is shouting at an empty stadium.
On-page SEO and smart keyword placement are my first steps in outlining the web page, article or blog post. I use Yoast SEO for WordPress and rely on SEMRush & Ubersuggest for keyword optimization.
Web Content Writing
I’m first to admit: I rarely read more than 20% of what’s on the page. I scan the page to find the relevant info and get what I came for.
Your website visitors do the same. To keep them you need engaging and helpful content. The information your customer is looking for needs to be less than second away. What you need is:
✔ Personalized and persuasive copy that tells your story
✔ Engaging web content tailored to your audience
✔ Well-researched and actionable articles & blog posts
Article & Blog Writing
The Internet is filled with fluff content. In 2020, people read only the articles that provide immediate value, inform accurately & educate. Understanding why people behave the way they do, in everyday life and online, is my career.
More importantly, promoting meaningful, valuable and mindful living is my passion.My vision is simple. I want a reader to leave less anxious or stressed after reading my article, knowing what they can do to feel better.
Research & Fact Checking
I provide thorough research materials for whitepapers, speeches and conferences.
Sowi Screen Balance App
The project included 4 pages: Home, About, FAQ and Pricing. I wrote each of these with a specific goal in mind. The home page provides a general overview of the app features. About page focuses on the story behind the team and explains why they created the app. The FAQ and pricing pages provide technical information and how-tos for the app users. Each page is SEO optimized with Yoast while maintaining simplicity and clarity.
Blogs & Social Media Management
I’ve written 10 articles for Sowi App blog focusing on trustworthy information on how screens might affect children. Each blog post was promoted on Instagram channel.
Hart Life Academy
Web copy, design, SEO
A client contacted me with clear goals:
– Increase organic traffic volume for this page
– Increase course enrollments
– Update page with more relevant copy
After identifying SEO relevant issues (page loading speed, new keyword opportunities, missing meta descriptions, keyword density, internal linking, etc.) and consulting with the client about her ideas for the page, both regarding copy and visual elements, I:
– Rewrote the copy
– Redesigned the landing page using the MotoPress visual builder
– Set up Yoast SEO plugin elements for the page
In result, only a month later the course page reached 1st page of Google Results, and organic traffic has increased 20%
Articles on mental health in pregnancy
The article on intense anger during pregnancy is a part of a series on mental health in pregnancy I’m writing for Pregged.com as their resident psychologist.
My objectives for this article were:
– To tell why intense, angry episodes happen in pregnancy and what to do about them in an easy-to-understand way.
– Use the reassuring tone in writing, so that a reader clicks off the page less anxious than before she googled her symptoms.
– Format the copy for readability with the use of bulleted lists and short paragraphs.
The client needed to enhance and clarify the existing web copy so that it communicates their services and the way of doing business clearly within the current page design.
He had a clear vision of what they needed; my primary role in this project was to word the ideas compellingly.
I’ve covered these goals through two pages: homepage and portfolio, both of which tell the story of how the team solves the clients’ problems.
WordPress website design & web content
My client needed a website for International Mindfulness and Meditation Teacher Association to be set up from scratch in WordPress.
She wanted the website to set a warm and welcoming atmosphere that highlights the benefits of mindfulness & meditation. To achieve these goals I:
- Designed eight pages
- Customized the original WordPress theme
- Linked with Google Analytics & Google Search Console
- Web copy is optimized with Yoast SEO
- Integrated the PayPal checkout for course accreditation and membership sections of the website
- Optimized images and content for optimal page loading speeds The entire project was done in 12 working hours. http://internationalmindfulness.org/